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This web page had the following in the homepage, "At Golden Living Point Loma, we make access to healthcare easy." We saw that the web site stated " We also work closely with home-health agencies who provide healthcare in the comfort and privacy of the residents own room." It also said " Residents call this seaside community a hidden treasure! We provide affordable living options and do not compromise with quality and strive for the wellness and enrichment of your lives. We guarantee personalized caring assistance and are passionate and dedicated about we do. our Seniors! Learn More About Us." The header had assisted living as the highest ranking optimized keyword. It is followed by golden living, point loma, and retirement community which isn't as ranked as highly as assisted living. The next words goldenlivingpointloma.com uses is san diego. senior living was included and could not be understood by search parsers.